A carpenter once told me that one of the best ways to make a product feel custom and handmade is to not use standard thicknesses of wood. You can start with a standard thickness, but plane it down a bit and it’ll completely change the character. A 1” tabletop feels a lot different than a 3/4” top.
I think that prints are much the same way. There are many other sites online that sell prints and in almost every case they print them on “standard sizes” of paper – 8×10, 11×14, 16×20, etc. The artwork often doesn’t match those dimensions, so you’re left with odd borders around the art, really only half-solving the framing dilemma.
Each of our prints is printed one at a time (after choosing the perfect paper for the print), trimmed by hand, individually labelled & numbered, hand-wrapped in glassine paper, hand-packed and prepared for shipment. Your prints aren’t printed in a factory and other than the printing, nothing in the process is done by machine. Reflecting that process, we’ve chosen to use print sizes that feel right for the prints, preserving their ratio along the way.
In response to your feedback, very soon we’ll be offering custom framing for our prints – every frame will receive the same attention that our prints do and in fact the frames will each be made specifically for the print, one at a time. And believe it or not they’ll still be reasonably priced.
We are also considering offering a ‘just matting’ option – we’ll cut a custom mat for your print that will allow it to be placed in a standard size frame. There are definitely benefits to standards and we do realize that; a simple matting option may be the perfect solution – custom size prints in a standard frame.
What do you think? Looking forward to the frames? Is the matting option a good idea? Let us know in the comments (or email us)!